Starting from scratch or making minor updates, my goal is to bring the best version of your brand to the screen. It's the first touchpoint and your one-shot chance to tell your brand's story.
Defining the scope of the project is the critical first step. By creating a well-defined outline that specifies deliverables, timelines, and expectations, we set the creation of your website up for success.
Creating the sitemap ensures all key pages on the site are accounted for, show their relationship to each other, and define how the websites overall navigation will be structured. Wireframes provide a detailed view of the content that will appear on each page.
The visual style will most often be determined by the visual brand of the organization. The goal is to connect the website with all other forms of the organization’s communications. If there are no brand guidelines pre-established, I create brand guidelines for you to then use in other marketing material.