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Uku Global is founded on the belief that ukuleles create community and spread happiness. They sell ukuleles with 5% of all proceeds going to music non-profits. This project involved a UX Audit and a site redesign. By incorporating a more clear navigation system, placing more noticeable CTA’s and subtly instilling their credibility with their partners and testimonials, we were able to keep the website fun and playful while honing in one their main objectives. Designed in Wordpress.